Bob lutz book car guys vs bean counters coffee

Bob lutz held senior leadership positions at general motors, ford, chrysler, and bmw over nearly a halfcentury in the auto industry, culminating with his vice chairmanship of gm from 2001 to 2010. Bean counters is the best book written by an auto industry insider since iacocca in 1984 and deserves to be shelved alongside alfred pl sloans management classic, my years with general motors. The battle for the soul of american business lutz, bob on. Bob lutz talked to john batchelor about his new book, car guys vs.

He launched a war against penny pinching, office politics, turf wars, and risk avoidance. Lutz built a career as a staunch opponent of bureaucracy and by placing the utmost importance on knowing the product as well as the customer. Car guys vs bean counters is an enormously entertaining account of how lutz. The battle for the soul of american business by bob lutz is a good book to realize that in business all you need is a. Orouke was funny but not in a very informative or factual way. Maximum bob was always a journalists dream, ready to shoot from the hip and mouth off at anyone and anything. Whats more, he was usually forgiven for some of his less welljudged commentary on account of whatever he said coming from the heart, as well as the perspective of a car guy. Bob lutz on the john batchelor radio show, car guys vs. Beyond which in general is positive about bob lutz, so maybe he can be forgiven for being less than coy. Our favorite books about cars, racing, and the automotive. This is a book about general motors history and personal ramblings and selfpromotion. The seven laws of business that made chrysler the worlds hottest car company.

The battle for the soul of american business, is about his experiences in the us automobile industry. The title is misleading as this is a book about bob lutz, not the issues gm encountered before, during, and after its liquidity crises along with the rest of the. Author bob lutz spent 47 years in the auto industry, and he ended his career as vice chairman of general motors. Bean counters is a thoughtprovoking commentary from auto industry maven bob lutz. Bean counters a legend in the car industry reveals the philosophy thats starting to turn general motors around. All that matters is whether you have worked in an organisation.

Bob lutz spent fortyseven years working in the automobile industry, culminating in the vice chairmanship of general motors. After declaring bankruptcy during the recession of 2008, gm is. Car guys versus bean counters general discussion car. I was expecting a good discussion of the soul of ameican business finance guys vs. After declaring bankruptcy during the recession of 2008, gm is back. Lutz eventually retired in may 2010 and wrote a tellall book, car guys vs. The battle for the soul of american business reprint by bob lutz isbn. Kent kresa, chairman emeritus, northrup grumman this book is a true insiders look at the auto industry. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. One of the most acute books about management and how companies work in practice that i have read in a long time. It attained third place in the new york times business hardcover category and fifth on the wall street journal list. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience.

Perhaps the book would have been better served by the title bob lutz vs. Sloans management classic, my years with general motors. Looking for some automotive fun to keep you occupied while sitting round the house. I was expecting a good discussion of the soul of ameican business finance guys sign guy and the impact on us economics. Autoline detroit recently played host to bob lutz, and, as is always the case, the former general motors vice chairman dished out some great commentary. Bob lutz finishes his radio chat with john batchelor show. Bean counters, the normally outspoken bob lutz pulls out all the stops and settles a few scores. This is the most humorous part of the show as lutz talks about his father, and bucky the beaver.

But the bean counter mindset is a person who can be in any field sometimes you encounter them in engineering who absolutely want to quantify everything, want to go for cost. An excerpt from bob lutzs book car guys vs bean counters. An illuminating read by a true car guy and an excellent business leader. The battle for the soul of american business, has a message worth hearing. No one has to apologize for driving a gm car any more. The battle for the soul of american business stoked the debate anew. General motors hired bob lutz out of retirement with a mandate to save the company by making great cars again.

In spite of the sample listen it is not about policy or the bean counter vs. Bean counters is the best book written by an auto industry insider since iacocca in 1984, and deserves to be shelved alongside alfred p. Car guys vs bean counters by bob lutz, one of the last real car guys at gm, is so on target that everybody should read it whether you care about cars or marketing or not. The battle for the soul of american business, already know that he has very definite ideas about business success, in general, and about business success in the automobile industry, in particular.

Bean counters is the best book written by an auto industry insider since iacocca in 1984. Spanning a fortysevenyear career with the big three and bmw, and after retiring from chrysler in 1998, he was. Car guys vs bean counters by bob lutz financial times. Car guys vs bean counters by bob lutz ft business book. Download it once and read it on your kindle device, pc, phones or tablets. Car guys vs bean counters by bob lutz maximum bob was always a journalists dream, ready to shoot from the hip and mouth off at anyone and anything. I nearly stopped reading this book after about the first thirty pages where lutz presents a diatribe about well. The battle for the soul of american business, and talk quickly turned to his role as it related to product development and highlevel decision making at gm.

The rest of the book chronicles the more political side of lutzs campaign. Now comes an encore in the lutz on lutz genrecar guys vs. Last year, auto executive bob lutz book car guys vs. Carmaking, in essence, is a simple, if difficult business. Of all of them, i really liked bob lutzs car guys vs. Lutz is a veteran of gm, bmw, ford, and chrysler, but hes best known for the last decade of his career when. He launched a war against penny pinching, office politics, turf wars and risk avoidance.

Great marketing books car guys vs bean counters by bob. Bob lutz i nearly stopped reading this book after about the first thirty pages where lutz presents a diatribe about well virtually everything including scheming japanese, global warming, politicians, thomas friedman, japanese good luck rather than good marketing, health care costs etc. Everyday low prices and free delivery on eligible orders. Our favorite books about cars, racing, and the automotive hobby. Use features like bookmarks, note taking and highlighting while reading car guys vs.

Publication date 2011 topics automobile industry and trade, new products publisher new york. One of americas most respected business leaders, mr. Overall, i highly recommend the first eight chapters of car guys versus bean counters to all designers. Branding is a vitally important part of the sales process, but there is such a thing as too much branding, says bob lutz in his straighttalking book, car guys vs. I cant say that i was completely surprised when, about two thirds of the way through bob lutzs new book car guys vs bean counters, i caught a sideswipe at myself and the truth about cars, which the retired vicechairman of gm describes as.

Spanning a fortysevenyear career with the big three and bmw, and after retiring from chrysler in 1998, he was asked back into gm, serving as vice chairman from 2001 to 2010, during which time it had filed for bankruptcy. In 2001, general motors hired bob lutz out of retirement with a mandate to save the company by making great cars again. Jack hazen how the cafeinspired whiplash led to gms disastrous. He should know something about this topic because he spent his 47year career in the halls of power at ford, bmw, chrysler, and general motors. Bean counters contains all the pearls of wisdom i would expect to see from bob lutz. The battle for the soul of american business portfolio press, 2010 most current book icons and idiots portfolio. Here are the best carthemed books that you can read to pass the time as coronavirus lockdown continues, the traditional ways of feeding your passion for cars, such as driving, are becoming more. Stumptown coffee roasters whole bean coffee, hairbender, sweet and balanced espresso, indonesian latin american african coffee blend, perfect for espresso, drip or french press brewing, 12 ounce. Ladies and gentlemen, for your enjoyment i give you cars guys vs bean counters. The battle for the soul of american business kindle edition by lutz, bob. Lutz, who is also the author of car guys vs bean counters, said just as much in the accompanying interview.